That’s the premise behind FantasyHighStreet - a new art initiative which will land in Lower Marsh this summer.
The Fantasy Café project – a pre-cursor to the FantasyHighStreet launch later this year – will see one of Waterloo’s coffee shops or restaurants taken over by an artist for a three-day stint from July 4th.
Its launch will coincide with Independents’ Day – a national campaign to support independent traders.
FantasyHighStreet co-founders Lydia Fraser-Ward and Mary Paterson are currently speaking to artists and accepting expressions of interest from businesses which are interested in taking part.
The pair said the aim was to create a bold and ambitious arts event which would explore the social, cultural and economic values of the high street and public space.
Lydia said: “Imagine a high street full of your wildest dreams. If you could build the ultimate shop filled with fantasies from the far corners of your imagination, the stuff of fiction and films – what would it be?
“A real life Charlie’s Chocolate Factory, an indoor adventure playground for adults or a bookshop where prize-winning authors read you stories while you snuggle under a duvet?
“This is FantasyHighStreet, so anything is possible.”
Fantasy Café is supported by the Mayor of London through the Portas Pilot initiative which saw Waterloo Quarter awarded nearly £100,000 to promote and re-connect Lower Marsh and The Cut.